by Demi

Looking for a Car dealership business plan in Nigeria for your new or existing enterprise(new and tokunbo) ?

Download this Car dealership business Business plan sample(new and tokunbo), which you can download to present to NIRSAL, BOI, BOA, and other investors.





1.0. Industry Overview

The automotive industry(new and tokunbo) regarding used car dealerships is indeed flourishing because more and more consumers are becoming aware of the need to cut unnecessary spending as it relates to purchasing cars, insurance policies and also the need to sell used cars as fast as possible.

One of the factors that encourage aspiring entrepreneurs to venture into opening a used car dealership shop is the fact that the amount needed to start the business especially when you choose to start a small shop is not on the high side compared to other small–scale businesses.

A used car dealership business might not be entirely easy to start, but one thing is certain, it is a straightforward business that can generate huge and steady profits if well positioned and properly managed. People often think that starting this type of business does not require any professional skills; in as much as it is true, you would still need a good knowledge of automobiles, good business and bargaining skills and of course customer services skills if indeed you want to build a profitable business.


2.0.Executive Summary

Emirate® Used Car Dealership, Inc. is a registered used car dealership shop that will be located in Challenge, Ilorin. We have been able to lease a facility that is big enough to fit into the design of the kind of standard used car dealership shop that we intend launching and the facility is located on a major road close to the city centre.

Emirate® Used Car Dealership, Inc. will ensure that all our customers are given first-class treatment whenever they visit our garage.

Emirate® Used Car Dealership, Inc. is a family business that is owned by Patrick Emmanuel and his immediate family members. Patrick Emmanuel has a Diploma in Automotive Technology, over 7 years of experience in the retailing industry, working for some of the leading brands in Nigeria. Although the business is launching out with just one outlet in Ilorin, there is a plan to open other outlets all around major cities in Nigeria.


3.0. Our Products and Services

Emirate® Used Car Dealership, Inc. is in the used car dealership industry to service a wide range of clients and course to make a profit, which is why we will ensure we go all the way to make available a wide range of used cars from top manufacturing brands in Europe and other countries of the world.


4.0. Our Mission and Vision Statement

  • Our vision is to run a car dealership garage that deals in used cars from all the brands in Europe.
  • Our mission is to establish a world-class used car dealership garage business that will make available a wide range of used cars from top manufacturing brands at affordable prices to the residence of Ilorin and other key cities in Nigeria where we intend opening of chains of used cars dealership garages.


5.0. Our Business Structure

We have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Garage Manager
  • Human Resources and Admin Manager
  • Sales and Marketing Manager
  • Information Technologist
  • Accountants/Cashiers
  • Sales Agents/Customer Services Executive
  • Cleaners


6.0. SWOT Analysis

Our intention of opening just one outlet of our used car dealership in Ilorin is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets in other cities in Nigeria.

Emirate® Used Car Dealership, Inc. employed the services of an expert HR and Business Analyst with bias in car dealership business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is a summary of the SWOT analysis that was conducted for Emirate® Used Car Dealership, Inc.;

  • Strength:

Our location, business model (we will operate both a physical garage and online store), varieties of payment options, a wide range of used cars from different manufacturing brands and models and our excellent customer service culture will count as a strong strength.

  • Weakness:

A major weakness that may count against us is the fact that we are a new used car dealership garage in Ilorin and we don’t have the financial capacity to compete with multi-million naira used car garages when it comes to retailing at rock bottom prices.


Just like any other business, the major threats that we are likely going to face is an economic downturn and Unfavourable government policies may also pose a threat to businesses such as ours.


7.0. Our Target Market

We are in business to retail a wide range of used cars to the following groups of people;

  • Students
  • Middle-Class Families
  • Low Earners


8.0. Our competitive advantage

One thing is certain; we will ensure that we have a wide range of used cars brands and models from leading manufacturers available in our garage at all times. It will be difficult for customers to visit our garage and not see the type of used car they are looking for.


How To Download Car Dealership (new and tokunbo) Business plan Template PDF and Doc (With financial analysis)

Pay the sum of N5000 (Five thousand naira only) to the account detail below:
Bank: GTBank
Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me)
Ac/No: 0238933625
Type: Saving

P.S: We can also tailor the Car Dealership Business plan to your name, business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.

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