Download Fashion Designer Business Plan in Nigeria

by Demi

Are you looking to download a fashion designer business plan or a “tailoring business plan in Nigeria pdf”?

Download this business plan template for your fashion house in Nigeria to secure a loan for NIRSAL, BOA, BOI, grant or make future forecast figures.

Fashion designing is a fast-rising industry in Nigeria. If you have acquired some level of education, skill or training in sewing, knitting, and embroidery, then you should consider starting your own fashion house.

According to a survey conducted by the Nigeria Fashion Council in 2007, Nigeria has had an annual growth rate of 20 per cent since 1988. The fashion industry in Nigeria is well developed with various sub-sectors present, including textile, manufacturing and exporting. It has developed from traditional dress materials such as straw and rattan. The industry also provides employment opportunities for women and youths. Fashion in Nigeria is an important industry and makes a significant contribution to the economy of the country. The Nigerian fashion industry includes designing, producing, selling, importing and exporting clothes and accessories. Today there is huge demand for Nigerian fashion as it has become a trendy way of living and dressing up.the fashion industry in nigeria is a growing business, there are many new trends and fashion products being added to the market every day. there are several ways you can make money by selling your clothing and accessories online if you have a blog or other online presence.

Starting a fashion design business in Nigeria involves a process that is both exciting and challenging. The creative side of this industry may appear simple, however, the business world is complex and fraught with varying types of challenges to be faced. The ongoing financial crisis has impacted the fashion market in Nigeria leading many designers to face financial insecurity. Also, many people looking for simple tasks would not want to invest the time needed actually to get their company up and running smoothly


Nigeria’s fashion scene is a kaleidoscope of colors, textures, and styles, each element whispering tales of the nation’s rich history and vibrant culture. From the meticulously crafted garments of ancient times to the contemporary fusion trends, Nigerian fashion is a journey through time, reflecting both a deep respect for tradition and a constant embrace of innovation.

Rooted in Tradition:

The story begins centuries ago, where Nigerian fashion found its foundation in the diverse ethnicities that make up the country. Each region boasts its own distinct style, with garments like the flowing agbada of the Yorubas, the elaborately beaded isiagu of the Igbos, and the richly colored buba and wrapper of the Efiks. These garments weren’t merely clothes; they were symbols of social status, marital status, and even religious beliefs. Fabrics held immense significance, with adire (dyed cloth) showcasing the artistic mastery of women, and aso oke (woven cloth) reflecting the prestige of the wearer.

Colonial Encounters:

The arrival of European colonists in the 19th century marked a turning point. New fabrics like lace, silk, and satin arrived on the shores, bringing a touch of Western elegance. This period witnessed a fascinating fusion, where traditional styles were reinterpreted using these novel materials. European tailoring techniques were incorporated, leading to a hybrid aesthetic that celebrated both cultures.

Post-Independence Expression:

With independence in 1960, Nigerian fashion experienced a surge of self-expression. The 1960s became a period of bold experimentation. Vibrant colors like green (symbolizing hope) and black (representing strength) dominated clothing choices. Women embraced the mini skirt and the afro hairstyle, a powerful symbol of their newfound freedom. Men donned brightly colored shirts with skinny pants, exuding an air of confidence.

Decades of Transformation:

The following decades continued to see Nigerian fashion evolve. The 1970s saw a shift towards more relaxed silhouettes, with women opting for baggy-sleeved blouses paired with shorter wrappers known as oleku. Men continued to favor the agbada and dashiki, with perms and jerry curls becoming a popular hairstyle for both genders. The 1980s witnessed the return of maxi skirts and the rise of oversized suits, reflecting a more globalized fashion sensibility.

A Global Stage:

The 1990s ushered in a new era of American influence. Miniskirts, skinny jeans, and crop tops found their way into Nigerian wardrobes, often with a local twist. This period also saw the rise of a more commercialized fashion industry, with the emergence of local boutiques and designers catering to a growing urban population.

The Rise of Nigerian Fashion:

The 21st century marks the flourishing of Nigerian fashion on a global stage. Today’s designers are drawing inspiration from their rich heritage, reinterpreting traditional fabrics and techniques to create unique and contemporary pieces. The adire cloth, once a symbol of everyday wear, is now being transformed into high-fashion garments. Aso oke is finding its way onto everything from bags to shoes.

Beyond Borders:

Nigerian streetwear has become a force to be reckoned with. With vibrant prints, bold cuts, and a focus on comfort, Nigerian designers are capturing the attention of the international fashion world. Names like Kenneth Ize, with his use of aso oke, and Adebayo Oke-Lawal, known for his deconstructed tailoring, are making waves at international fashion weeks.

A Story Still Unfolding:

The story of Nigerian fashion is one that is constantly evolving. It’s a testament to the country’s vibrant culture, its enduring traditions, and its relentless pursuit of innovation. As Nigerian designers continue to push boundaries and gain international recognition, one thing remains certain: Nigerian fashion is a force to be reckoned with, a vibrant thread woven into the global fashion tapestry.

The Fashion House business plan will have these chapters:

  1. Introduction
  2. Executive summary
  3. Fashion House Business Description
  4. Objective and Goals
  5. Mission and Vision Statement
  6. Management
  7. Material and Equipment
  8. Competitor analysis
  9. Market Strategy
  10. Market trends
  11. Our target market for fashion design in Nigeria
  12. Our competitive advantage
  13. Sales and marketing strategy
  14. Sales forecast for fashion design in Nigeria
  15. Payment options
  16.  Feasibility studies for fashion business plan

Preview of Tailoring business plan in Nigeria pdf

1.0 Executive Summary
Heekmerh’s Couturier is fashion design and training organization targeted at men and women in Nigeria and every other country. We design fabrics and sew exceptional styles. Our aim is to make our costumers look elegant at occasions they wear our outfits to. We offer Ready to Wear (RTW) and fashionable accessories and outfits for men and women. Premium and luxurious bags, shoes, dresses, wristwatches and other branded wears are our forte. Our products and services stand out because:

 Our styles are distinctive to every customer
 Our fabric designs are beautiful and of good quality
 Our customer service is incomparable
 Our training and fashion services are digitalized
 Our delivery services are seamless
Heekmerh’s Couturier’s was established to meet the needs and demands for:
 Bespoke styles that speak modern fashion trends
 Structured fashion design school in my environ
 African prints, materials and styles (Ankara, Adire etc) in international markets

My love for fashion, African attires and looking stylish started off as a child. However, over the years, this love has become a passion. The available opportunity in my environment has further encouraged me to start a fashion design suite and training classes. I am resilient about this and I look forward to creating job opportunities for others.


2.0 Objectives of Heekmerh’s Couturier
 A steady increase in sales in the first year of operation
 Build a clientele that is satisfied with our products and services
 To get 80% referral from our existing client as a result of the satisfaction they get from our
product and services
 To offer great and affordable product and services

2.1 Goals of Heekmerh’s Couturier
 To be a centralized fashion house for men, women and children in South-West Nigeria

 To have over 700 independent fashion stylists from our training program
 Vision for Heekmerh’s Couturier
 To offer outstanding fashion designs and items at affordable prices

2.2 The mission Statement for Heekmerh’s Couturier
To always surpass our customers’ expectations with our products, services and warm customer relationship.

2.3 Our Management Team
Jamiu Hikmah  (CEO) has over 12 years of experience in fabric sampling, picking, tailoring and managing a fashion store’s outlook. Her experience has given her leverage in the retail industry, especially dealing with the everyday customer. She will be in charge of managing and developing the business as well as providing strategies suitable for the business.

Hauwa Lawal has about 6 years of experience in the women fashion industry. She has worked as a sales executive and manager for most of it. Her multifaceted experience with customers and within the industry sector is a plus for the business. Adeola Adelaru has over 7 years of experience in the women fashion industry. Having worked as a
consultant for 3 years, Adeola is vast in business strategies and operations management. She would be in charge of our store outlook, operations etc.

Bimpe Onakoya has worked as a financial consultant for more than 8 years. She is a lord in finance and marketing. She would oversee our finances as well as our financial milestones.

2.4 Heekmerh’s Couturier strengths include:

 Mass production
 Vast industrial experience laced with efficiency and integrity
 Knowledgeable staff, especially in marketing, operations and promotions


3.0 My Management Experience:

We are skilled in sewing and accurate measuring. Our 25 years in business have helped sharpen this skill greatly. We have won our customer’s loyalty and trust because we create a loving business relationship with them while meeting their fashion needs. My experiences as a manager have helped me build a team who has worked with me for 7 years and are willing to build the business to great heights. As the CEO of the company, I ensure every aspect of the business runs seamlessly every day.

3.1. Materials for Fashion Business in Nigeria;

To start a fashion business, there are rudiments that are must-haves including a fashion designer business plan. They include Scissors, measuring tape, threads, fabrics, sewing machine, iron etc. Over time, one can consider having an embroidery machine, cutting table, shirt buttonhole machine and other sophisticated equipment that would make fabric sewing easier.

3.2. Competitor Analysis:
Our survey shows that our customers patronize us because:

 Our fashion style is exclusive
 They need a new look they believe only we can provide
 Our customer service is friendly and warm
 They can access our services from internet-enabled devices – training and fashion items
 We offer home delivery services

However, our two strong advantages are:

 Our unique styles, fabric and design
 Our seamless and prompt delivery

Fashion is a business, and in order to scale it and grow, you need three things: an amazing product or service, strong brand recognition and repeat customers. In order for me to be able to scale my fashion business, I would have to focus on branding my brand and creating new designs that will make me stand out from competitors.

To build a successful business, you need to scale your operations. It’s important to think about how to promote your brand and improve your digital presence so that you can grow an audience. Create a design portfolio on Behance or Dribbble, create social profiles on Facebook, Instagram and LinkedIn, and join industry associations. Stay up-to-date with industry news so you can be ready to address what customers are asking for in a timely fashion

Now that you have read this tailoring business plan in Nigeria pdf, you can get the complete fashion designer business plan version with the financials below.

How To Download The Fashion Design Business Plan Template PDF and Doc (with 3 years’ financial analysis)

Above is a part of the fashion designer business plan template in Nigerian. In case you need the complete business plan, follow the procedures to download it.

Pay the sum of N8000 (Eight thousand naira only) to the account detail below:
Bank: GTBank
Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us)
Ac/No: 0238933625
Type: Saving

Thereafter, send us your email address through text message to +234 701 754 2853The text must contain the title of the business plan you want and also your email address. Immediately after the confirmation of your payment, we will send the tailoring business plan in Nigeria pdf to your email address where you can easily download it.

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Demi October 26, 2022 - 8:29 am

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Demi October 26, 2022 - 8:28 am

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Demi October 26, 2022 - 8:28 am

Check the bottom of the page to contact us on WhatsApp so you can get the document.

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